Messaging Strategy
Let’s clarify your story.
I’ve worked with dozens of businesses and organizations to clarify their brand messaging. This is the foundation for your marketing efforts and help your team move in a unified direction.
How does this help me?
- Get your team on the same page with message
- Connect your brand with your target audience
- Gain deep insights from the research process
- Have a consistent document to refer back to
- Stop guessing at marketing
What does that include?
- Audience personas
- Their problems & your solutions
- A buyer’s journey
- Brand attributes
- Market comparison
- Taglines & elevator pitch
What’s the process?
- An interview with your team
- Audience & competitive research
- Drafting the messaging document
- Two rounds of edits & revisions
- Final deliverables (in Word & PDF)
Work with GreenMellen
I’m not just a freelancer—I also work full-time at a marketing agency called GreenMellen. That’s where I do most of my messaging work, so you should also consider working with my team there.
